Fragrance+Final_Page_1.jpg — Honey Fragrance

Package/Product Design

honey fragrance project

May 22, 2020 in Product Design, Package Design

Branding characteristics

The goal of this fragrance project is to use honey to create a series of aromatherapy products, naming it as FLOWEY because honey comes from flowers, and honey has the characteristics of fluidity. So I combined "flower" and "flow" and named "FLOWEY", and added the iconic stripes of bees to the letter “O”. I also implemented "liquidity" in the packaging design of the entire series, adding flowing honey.

Target:

Consumer age range: 16 - 26
Target market: European and American
Sale at the mid-market supermarket (e.g., Trader Joe’s)
Price range: USD $20 - $50 per product

Highlights of the design

Positioning rejuvenation. Since this brand’s target group is younger, I used vibrant yellow and comic-style black lines in the design style.
The packaging materials selected for this series of products are relatively simple and low in cost. Since this series aims at young people, the pricing of products is affordable for them. According to the target price, plastic bottles are chosen for body wash and skincare lotion, glass bottles without much craftsmanship are chosen for perfume, and plastic is also chosen for the soap dispenser.
Each set of products has its own label. The label displays the product name and ingredient list in a comic style.
Simple design. There is an illustration of honey flowing on the top of each product, and the rest of the design is the product label.

Final delivery

Chocolate Package Design

Package/Product Design

Chocolate Bar package design

April 22, 2020 in Product Design, Package Design

The purpose of this project is to design the packaging for a set of customized chocolates. The chocolate I designed has four flavors, namely bubble tea flavor, Thai milk tea flavor, matcha flavor, and Earl Grey tea flavor. The chocolate brand is designed around "tea" as the highlight of the packaging and has different illustrations according to tea’s different flavors. The series includes chocolate packaging design and brand logo design.

Target

Consumer age range: 16 - 26
Target market: European and American
Sale at the mid-market supermarket (e.g., Trader Joe’s)
Price range: USD $6 - $8 per bar

Highlights of design

Snap closure design: convenient to store when divided into portions.
Double-sided printing, the middle and lower parts of the front and back have the representative color corresponding to the taste.
The digital pattern on the front of the package is the latitude and longitude coordinates of the source of each tea drink. I distinguish each chocolate by the geographical location of its birthplace.
The back of the package tells the origin of each tea drink’s beverage and the ingredient list.
Inside the package is an illustration of a tea drink corresponding to the taste, with simple geometric shapes.

Process

Conduct User Research on Flavors

I use four kinds of tea as the taste of my chocolate brand because of the rise of milk tea in the European and American markets, and even caused an upsurge among young people. So as a milk tea lover, I decided to use tea drinks as the theme.

Before brainstorming, I made a questionnaire for people between 16 and 26 years old to investigate their favorite tea drinks. A total of 45 people participated in my survey. I learned from the questionnaire that 35% of people chose bubble tea, 21% chose matcha, 18% chose Thai milk tea, and 14% chose Earl Grey tea. So I decided to make chocolate with these four flavored tea drinks.

Conduct Research on and Design Package Style

I have researched three packaging methods, namely the most common top opening and closing, innovative tear strip opening and closing, and unenclosed opening and closing. I discussed the pros and cons of the three with my classmates and teachers:

(Left image) The one on the left is the most common top opening and closing. The advantage of this kind of packaging is that most buyers know how to use it, and it is convenient for multiple times of storage. The disadvantage is that it appears widely on the market and is relatively common.
(Middle Image) The middle is an open opening and closing. The advantage of this opening and closing is convenient storage, and the inside of the package can also be decorated with illustrations. The disadvantage is that the opening and closing method is more complicated than the first one.
(Right Image) The tear strip is torn open from the middle of the package. After the middle of this package is torn open, and the bottom forms a cup shape. After tearing it open, customers will see a cup of tea when looking inside. The advantage of this idea is that the concept is novel, but the disadvantage is that it is inconvenient to use multiple times and excessively complicated.

Based on our many discussions and testing the practicability of various models, we all agreed that the second model (middle image) is the most suitable for my chocolate theme.

Choose Color & Typography

Base on the characteristics of each tea drink, I designed a set of color and geometric patterns to indicate:

Bubble-tea flavor: light warm-tone color, with brown circles on averagely, indicating bubbles.
Thai-tea flavor: orange base with gradient color change at the bottom to indicate tea sediment of the Thai tea.
Matcha-tea flavor: a thin layer of light green on top with irregular white circles to indicate bubble top of green tea.
Earl-gray flavor: kermesinus color base with groups of mulberry color stripes, which indicates tea leaf of the earl gray tea.

Below is my final print version for the packages with four flavors:

I made the color usage table for this design. It contains the color parameters I used for each flavor and the geometric figures with their style. The table also includes the fonts, and a set of font designs for numbers and punctuation specifically designed for the latitude and longitude for the front surface.

Choose The Use of Materials

Based on the package’s cost, I decided to use 350g white pearl card paper, to have higher durability of the package, which has its unique glossy color to shine the illustrations on the package.

I also add embossment texture on the title of the front surface to highlight.

Galleries

(Click to view)

Screenshot 2020-11-29 at 12.25.38 AM.png

Tea Project

March 22, 2020 in Product Design, Package Design

This project is to design a series of tea products. The design concept of this tea product combines the oriental tea culture to express the peaceful and far-reaching feeling of oriental people when drinking tea, that is, "禪(Zen)". To represent the feeling of Zen, I designed this set of tea products in an oriental style, combining Chinese calligraphy painting and bamboo materials.

The graphic logo adopts the form of Zen stones and is outlined with three brush strokes in the form of calligraphy. For the font of the English logo, the sans-serif font was chosen as the basis and added a little lining and embellishment to make the font mimicking an oriental classical style. The Chinese character logo is selected in the form of a calligraphy stamp, which echoes the calligraphy style of the logo, to present a consistent and complete calligraphy style as a whole.

My tea products include the brand logo and two products: tea bags and bulk tea. The design of tea bags includes packaging box design, tea bag pattern design, and tea bag shape design. The design of loose leaf tea is the design of tea cans, using bamboo, and porcelain.

Target

Consumer age range: 20 - 35
European and American market
Sale at souvenir stores in the art museums
Price range: USD $50 - $80

Logo for each type of tea

This set of tea products includes a total of five types of tea, namely 玄米茶(Genmaicha tea), ほうじ茶(Hōjicha tea), 抹茶(Matcha tea) from Japan, and 鐵觀音茶(Tieguanyin tea) and 龍井茶(Longjing tea) from China. Each tea is expressed in the form of traditional Chinese paintings with local characteristic teapots, such as Japanese Iron teapot, Kyusu teapot, Chinese Silver teapot, and White Porcelain teapot.

Tea Bags

The front of the teabag label illustrates the corresponding tea type, and the back is the brand logo.

To correspond to the positioning of the brand's oriental culture, the teabag label uses unbleached hard paper, which has a similar texture to rice paper.
Teabags also use translucent paper identical to rice paper.
Each tea bag is individually packaged. The front of the individual package is an illustration corresponding to each taste. The back of the package is the Chinese calligraphy display of the flavor and the brand Chinese logo.
The tea bags will be sold together in inboxes. Each box contains 10 tea bags.

Loose Leaf

Tea can design: bamboo lid, white ceramic bottle, and rice paper sticker as the seal.

The canisters are made of durable materials, which are designed to enable consumers to recycle and respond to the concept of environmental protection.
The jar body is cylindrical, with the teapot and logo on the front printed in English, and the name of the teapot and teapot written in the language of the origin of the tea name on the back.